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LET’S GO CAMPING!

Client: Amnesty International Vlaanderen, Serviceplan

Concept, copywriting, activation, outdoor, online video

We had the insight to link the small inconveniences that festivalgoers encounter at the camping site (scrappy tents and smelly toilets) with the inhumane conditions in which refugees have to live at refugee camps. So we created awareness about these conditions, by sticking stickers on the tents of festivalgoers and in the dirty camping toilets.

Call-to-action? Sign the petition online or at the Amnesty festival tent to give refugees safety and protection.

It’s always nice when a proactive idea for an important organization like Amnesty International becomes reality.

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