Forget everything you believe about advertising. There’s no shampoo that keeps your hair soft and beautiful for all eternity, neither is there a cream that keeps your skin soft as a baby’s butt cheeks. And your gums will keep bleeding no matter how gentle you brush them. A bunch of commercial lies. The only thing that will keep you young and fresh is a revitalizing dose of genuine MTV entertainment, now available 24 hours a day. Stay young and rejuvenate with MTV!
Gonzales made this campaign for MTV Belgium in 2011, from building the set to directing the commercials. The campaign consists of 2 commercials, a bunch of radio commercials, posters and some Facebook hocus pocus.