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LET’S ACHIEVE GREATNESS.

Client: Flemish Government

Campaign, Design, Web, Application

KLETS!11 encouraged youngsters to speak in public and achieve greatness. They could use masks (Kletskop = Talking Head) of contemporary opinion leaders such as Barack Obama and Lady Gaga or brilliant people as Einstein or Frida Kahlo. Or they could drop their masks, step into the spotlight, speak up and be heard. They could become the new Mount Rushmore (the source of inspiration for this campaign), digitally sculptured in a powerful iconographical and contemporary design. KLETS!11 looked for a parliament of 15 teenagers that would communicate with and defend their rights to the Flemish government.

http://www.klets.be

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