Client: ALS Liga, Serviceplan
ALS is a fatal neurodegenerative disease that doesn’t get a lot of attention. The reason for this lack of interest is that “only” 200 people die from it every year in Belgium. And that’s just not enough to convince the medical sector to invest massively in scientific research.
In the tv-spot we produced for ALS Liga, you see an ALS patient and his close relatives and best friends celebrate the fact that he’s dying. Because the more people die from this terrible disease, the more funds ALS Liga will raise.