Client: Agfa Gevaert
Agfa Gevaert asked us to create a visual concept for an awareness campaign about x-rays at doctors practices and hospitals worldwide. We chose 5 objects and made x-rays of them. To escape from the clinical feel of x-rays, we simply switched colors.
By working with x-rays we avoided typical healthcare imagery like pregnant women, joyful older ladies, etcetera. The images have an artistic feel so they look good on walls too. It doesn't always have to be a Kandinsky repro!